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When I’m checking out companies on social media I often see that they’re doing exactly what I’m doing – sharing content related to their industries rather than sharing information directly about their companies. They do this so as not to come off as doing the “hard sell” to potential customers but rather go the “soft […]

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One of the most frustrating things about modern business is the apparent poor communication between business owners and colleagues and/or clients. This seems to be a ridiculous statement when, like never before we have so many avenues of communication open to us: email, texting, telephone, social media, instant messaging etc. The problem lies in the […]

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